RP x World Wildlife Fund: Inspired by our oceans. Helping to protect them.

As a company with deep roots in California, the ocean is our everything. Our heart. Our inspiration. Richer Poorer wouldn’t exist without it and the surf, skate and beach culture that thrives off it.

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More importantly, neither would the 200 million species that call it home. We’re honored to announce our most important collection to-date: A limited edition collaboration with World Wildlife Fund (WWF) supporting the global conservation efforts like protecting our oceans. Oceans are one of WWF’s key areas of focus and Richer-Poorer is proud to offer this special edition line of socks.

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The collection will feature 3 unique sets of socks, each celebrating a different ocean habitat and species. With 100% of the net profits from each set ($20/per set) sold benefitting WWF’s global conservation efforts including protection of our oceans and the species that call them home. These socks aren’t only inspired by our oceans, they’re helping to protect them.


They are being sold exclusively through our friends at Shoes.com so hop over there now!


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