Here at RP, we’re huge fans of supporting independent businesses and getting to know the personalities behind the brands and retail stores we are fortunate enough to work with on a daily basis. For this Shop Spotlight, we’d like to highlight our friends at FELTRAIGER. They are huge supporters of our brand and we are definitely big fans of what they have going on over there. Their individuality, fun-loving attitude, quality goods, positive vibes and their evident teamwork is something to be admired.
FELTRAIGER is an American menswear label based in Brooklyn, New York. The brand is driven by an idea of American rebellion, while their collections gather inspiration from specific American sub-cultures. They refer to the brand as “New American Classic”. The aim is to create U.S. Made garments that pay homage to goods with heritage-era sensibilities but with updated details. Everything produced by FELTRAIGER is made in the United States in limited numbers and built with the intention of being passed down to future generations.
The name FELTRAIGER (pronounced FEL-TRAY-GRR) represents a family’s new start in the United States of America. Daniel and Jonathan Feldman, the brand’s founders, had family who emigrated from Russia to New York City in the early 1900’s. Upon their arrival at Ellis Island the family name, FELTRAIGER, was changed to Feldman in an attempt to Americanize it.
With an education from Parsons, Daniel gained first hand experience in the production and the design process with New York based companies “Unis”, “What Goes Around Comes Around”, and “Mishka” before starting his quasi namesake brand, FELTRAIGER. Jonathan came on board with a background in interior design and photography to assist with brand design and management.