A short block and half walk from the beach on the corner of Brooks Street and Pacific Ave in Venice, CA, the General Admission
crew are frothing and now open for business.
This destination menswear outpost stocks a curation of unique brands, art and lifestyle goods. Their goal “is to create a space that houses the people and things we love, all the while staying true to the community that surrounds us.”
Entrepreneur Gavin Dogan, veteran industry designer Justin Stickelman and former pro surfer/personality and US manager of Stab Mag, Damien Fahrenfort are the heads behind GA.
The idea of the shop, as Damien aka Dooma recounts, “…it started at a party one night”. (Don’t most stories start that way? Ha!)
“We met, (Gavin/Justin/Damien) got pretty drunk and enjoyed each others company at the party. South Africans (which Damien is) have a pretty raw sense of humor and I guess Justin liked it and didn’t get offended by it.
About a week later Gav hit us up to meet at his place. He had just had his second kid so we’d go back to his garage, had a few beers and he told us what he wanted to do. Justin and I loved his idea and we started meeting twice a week in Gav’s garage, drink whiskey and beers and brainstormed. We wanted to create something unique to the Venice community that had a different vibe from what we were seeing out there.
After about 6 months, 4000 names tossed around and mixed decisions we settled on a name and logo. A month or two later we decided we all needed to start working together in an office to speed the process up and bring this idea to life. We found the perfect location and things started coming together.
Meeting with rad brands, construction and producing our own American-Made Collection is the fun part of the process. Now we have a store and some insane partners. I guess the biggest pressure is making our partners proud and moving their product while bringing good ideas to them.”
— Congrats to the GA crew from your friends at RP. Thanks for the support and we are stoked to have you as part of our family of stockists!
Opening night at GA on August 1st. Justin, Gavin and Dooma hanging with the legendary Shawn Stussy (center).
52 Brooks Avenue