An acronym for “Limited Edition Source Supply”, Less17 (pronounced Less one seven) in Calgary, Alberta, Canada is barely a year old and has quickly established themselves as the go-to spot for casual menswear, footwear, and premium accessories (such as Richer Poorer of course). New York loft living has inspired the minimalist design aesthetic of the space with it’s exposed ceilings, wood paneling and steel accents to create a backdrop that allows the goods they stock to stand out and capture the attention of visitors. Set in the heart of 17th Ave SW, the city’s busiest independent shopping district, Less17 offers coveted brands such as Adidas Originals, Nike, Penfield, Filson, Nudie Jeans, Reigning Champ, Palace, Komono, Herschel, Bellroy, Polar Skateboards, Converse, Red Wings and Wolverine.
The lower level of LESS17 is home to the Secret Eight Project Space, a small gallery which has new installations every two months. The whole space is a mash-up of a retail setting and a venue for music and cultural community gatherings.
“We’ll keep developing our product mix, constantly pulling new brands and categories into the shop. We pride ourselves on curating a selection unlike any other shop in the city. Whether it’s a classic brand like Filson or an up-and-comer like Palace, our customers can consistently be overheard saying things like, “Wow! I didn’t know you could get this brand in Calgary,” or, “I’m so glad you guys have this!
We really see it as a culture hub. People can come and shop, check out some music, some art… have a glass of wine and hang out.” shares Zev Klymochko, LESS 17 Store Manager
All of us here at RP are stoked to have this crew as part of the RP family of stockists and representing well in Canada. Thanks, friends!
930 17 Ave SW
Photo credit: Less17 and 17th Ave.ca