Back to Basics

Hey I’m Claire (the new girl) and I’m here to cover all things fashion. Whether it’s the most classic of vintage pieces or the trendiest thing hot off the runway doesn’t matter to me. As long as it’s fresh, you can find it here.   At the beginning of each summer, I always envision myself…

10 Questions with DJ Smiles Davis

Smart. Charming. Out of Control Talented. Thats how I describe DJ Smiles but I’m totally biased since she made me a breakup playlist back in the day when I caught an old boyfriend cheating on me. Truth is, Smiles embodies everything our #inmytee campaign is all about. She gets up in the morning, chases her…

Your Boyfriend’s Tee

Hey I’m Claire (the new girl) and I’m here to cover all things fashion. Whether it’s the most classic of vintage pieces or the trendiest thing hot off the runway doesn’t matter to me. As long as it’s fresh, you can find it here.     We all have that favorite tee we stole from…

Meet KC, our newest Tee model

When we looked at shooting new tees we had some pretty simple qualifications. Is our model an honest hustler and does he have a passion for his craft. Our friend KC checked these boxes 100 times over. We had the most epic day shooting and are thrilled to have KC wearing a tee that is…