What is #RPfindyourfit

We launched a really rad social campaign- our first one! Our boxer briefs are on their way and they fit like a glove. Rather than ask you to strip down and post, we want you to get creative!There’s always a sense of simple perfection when things just work. Like when you find that perfect fit.…

Richer Poorer × The Black Keys

Nothing can replace the feeling that comes from experiencing the live music of your favorite band. The lights, sounds, smells and vibrations are what make for a lasting memory. While we can’t live these experiences everyday, we do have ways to remind us of the bands we love. Posters, t-shirts, and vinyl have been mainstays…

Welcome Chris Pastras!

We’re excited to have Chris join the Richer Poorer team as we move deeper into action sports, underscoring the importance of skateboarding in the space. Chris is well respected, and brings with him decades of knowledge and firsthand experience to help us navigate our expansion in an authentic manner. A cornerstone of our brand is…

Richer Poorer × PF Flyers

First produced in the 1930’s, PF Flyers has a rich history that is undeniably a part of our country’s sports and pop culture. The brand rose in popularity during the 50’s and 60’s due to the likes of NBA legend Bob Cousy and was the star of the cult-classic movie “The Sandlot” in the early…

Richer Poorer × The Hundreds

Collaborations have become a common thing in the fashion space. We at Richer Poorer get approached to do them often and most times say “no”. We’re a small team and have to stay focused. Knowing when to say “yes” is as important. We were introduced to The Hundreds last summer by the head honcho of…

Richer Poorer Launches Athletics

Good things are happening here at Richer Poorer, and for me it’s a bit of a homecoming. Today we are launching our Athletics collection. I’ve been championing a push into a technical product for some time now, and with the convergence of fashion and street wear, the opportunity for us to imprint our brand values…

It All Starts Somewhere

Well, Hello April. In the world of fashion, the beginning of every year includes a rapid fire schedule of trade-shows. We start the first week of January in Long Beach, and with a few stops through an NYC blizzard, Paris, Berlin and Vegas, we end up back in LA in March. It’s busy, it’s hectic,…

Humble Beginnings Make For Great Stories.

We started Richer Poorer three years ago with the simple idea of building a brand around a once neglected necessity, the sock. As anyone who has experienced the first years of a startup will tell you, it’s full of ups, downs, and experiences that not only shape the brand, but the people behind it. Our…