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Sometimes adventure is right out your front door

Posted by Carlee Benito on

Sometimes adventure is right out your front door
Being born and raised on Kauai, I was always surrounded by the ocean.  I am able to spend so much time in the water being a professional surfer, and it’s the life you always hoped you would have, it’s my first love. I feel so free  after I have a good surf. It’s the main…

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Summer 2015 Athletics Collection

Posted by Carlee Benito on

Summer 2015 Athletics Collection
Christian Maalouf, Daniel Shimizu, Taylor Caruso, and myself grabbed a morning coffee in our neighborhood of Echo Park, and bombed the hill leading into Elysian Park, it’s quite a wake up! Trouble opening your eyes? Bomb a huge hill! It works. Then we headed to the stairs in the intro of the video. Little Echo…

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Richer Poorer Launches Athletics

Posted by Carlee Benito on

Richer Poorer Launches Athletics
Good things are happening here at Richer Poorer, and for me it’s a bit of a homecoming. Today we are launching our Athletics collection. I’ve been championing a push into a technical product for some time now, and with the convergence of fashion and street wear, the opportunity for us to imprint our brand values…

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