Sometimes adventure is right out your front door

Being born and raised on Kauai, I was always surrounded by the ocean.  I am able to spend so much time in the water being a professional surfer, and it’s the life you always hoped you would have, it’s my first love. I feel so free  after I have a good surf. It’s the main…

Summer 2015 Athletics Collection

Christian Maalouf, Daniel Shimizu, Taylor Caruso, and myself grabbed a morning coffee in our neighborhood of Echo Park, and bombed the hill leading into Elysian Park, it’s quite a wake up! Trouble opening your eyes? Bomb a huge hill! It works. Then we headed to the stairs in the intro of the video. Little Echo…

Richer Poorer Launches Athletics

Good things are happening here at Richer Poorer, and for me it’s a bit of a homecoming. Today we are launching our Athletics collection. I’ve been championing a push into a technical product for some time now, and with the convergence of fashion and street wear, the opportunity for us to imprint our brand values…