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Hailing from Brooklyn, New York Alyasha grew up working for his mother's Textile Conservation and Restoration business where he picked up his love for fashion. Using his skateboards as a canvas, Aly sketched his designs on the bottom of his decks before going on to apprentice under a pattern maker and tailor. He now splits his time between New York and San Diego working with PF Flyers, running The Dover Honing Co. barbershop, and finding time to skate and design. In whatever he's doing, Alyasha oozes timeless style and infectious creativity.

Q: Got any cool scars? A: Hmmm. I have one from being stabbed in the ribs for my bike on Squibb Hill in Brooklyn in 1984. I could have bled out, but I didn't so I guess thats pretty "cool". Other than that, I have the mandatory upper teeth through the lower lip scar from diving off of furniture when you are little scar. Everyone has one.

Q: If you could travel to ANY location, where would it be and why? A: Mongolia. My moms family were Cossacks. Horse culture. Always been fascinated with it.

Q: What scares you? Idiocracy And the amount of people I meet on a daily basis who are socially inept and illiterate. A: People who celebrate ignorance and mediocrity.

Q: Heres $20, what do you spend it on? A: Put it in a shoebox.


Q: What is the biggest mistake you have made along the way? A: Never thinking there would be a rainy day. Drinking my own Kool-Aid.

Q: How do you define Honest Hustle? A: Set a goal or goals. Work hard and intelligently to achieve them without hurting anyone. No need to lie, cheat or steal to get what or where you want.

Q: Pizza or Tacos? A: I'm from Brooklyn... Pizza.

Q: What is your go-to sock style? A: Stripes are a no brainer or any of the Native American inspired patterns.

Q: Who are some of your style icons? A: As far as skateboarding goes...Gonz, Jason Lee, Natas Kaupas, my godbrother Rodney Smith, Steve Olson, Christian Hosoi, Scott Oster, Julien Stranger, Andy Kesler, Eric Dressen, Jason Jesse, Anthony Van England, Dylan Rieder, Arto Saari, to name just a few…then Harry Bellafonte, Sidney Pottier, Sammy Davis Jr, Chet Baker, Miles Davis, Thelonious Monk, James Dean, Dennis Hopper, Basquiat, Picasso, Joe Strummer, Bob Marley, John Lennon, Bob Dylan, the list rolls on and on...


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