Our Views

We’ve spent the last 2 years exploring and implementing ways in which we can be more conscious as a collection and as a brand. Our ethos on sustainability is that it reaches beyond organic fabrics and exists in our relationships, our evergreen silhouettes, and our commitment to quality and comfort. Learn more about how we define sustainability below.

Why We Care: The reason is two-fold

It’s our home

We call the crashing waves, dusty deserts, and lush woods of Southern California home. At times, it’s easy to get caught up in our day-to-day and take for granted stepping in and out of its natural beauty. We make an effort to hold ourselves accountable for being more responsible in protecting our surrounding environment.

It’s in our DNA

Our brand mission is to bring customers confidence in comfort wherever they are. We’re committed to a higher quality standard of cleaner, low-impact fabrics that are crafted with the intent for everyday wear (so they can be loved a little longer). The result is less waste, and ultimately better for the planet.

What We Stand For

Humility

We know that we are going to make mistakes (we all do), and we commit to owning them. We embrace a forward-thinking mindset by growing from our failures and not only celebrating, but extending, our successes.

Humility

Good Design

A strong standard for curated colors, meticulous fits, and thoughtful fabrics, our design team is dedicated to making a product that transcends seasons. This dedication to great design is a win all around - longer wear for you, less impact on the environment and a step in the right direction on our sustainability roadmap.

Good Design

Lifelong Learning

As we achieve milestones, we know that sustainability is a journey, not a singular destination. We continue to learn from our peers who are innovating and leaving a smaller carbon footprint, enabling us to improve our go-forward processes and roadmap.

Lifelong Learning

Team effort

Our community of customers, friends, creatives, and family are essential to our mission and success. Simply said - we put you at the center of our efforts - committing to transparency and communication to create a better future.

Team effort