Our products aren’t overly-complicated, but they’re your favorite. Our images aren’t painstakingly photoshopped, but they feel familiar and that feels good. We aim for perfection but find growth in missing the mark: this is the perfect balance of Richer Poorer. Somewhere in between the highs and lows, this is where you’ll find us living every day.
Our employees believe in us because we believe in them, and together we are going places. We dig nice people and ethical factories not because it’s good for business, but because it’s the right thing to do. No egos, no a-holes, just good people working with other good people, making your favorite clothes.
Whether we’re transplants or life-long Californians, it’s where our brand has been deeply rooted from the start. The endless opportunities, the cultural melting pot, the forward-looking mindset, and the ocean breeze — all wrapped up in the perfectly casual lifestyle. This place inspires our team day in and day out.
We are nothing without the community that rallies behind us - both online and offline. Over the years, we've evolved and refined our initiatives to focus on sustainability, including voter registration and social justice. Learn more about our activism initiatives here.